Helping founder-led CPG brands build smarter email marketing for repeat revenue
I help CPG founders turn email into a high-performing sales channel that builds loyalty, increases repeat purchases and supports sustainable growth.
BRANDS I'VE WORKED WITH
Tired of Hustling for Every Order?
You’ve built something real. A product people love. But behind-the-scenes? It feels still duct-taped together.
Co-packer delays, inventory swings, inconsistent sales and email? It keeps getting pushed to the back burner.
You don't need more hacks. You need a system.
I help founder-led brands like yours turn email into a profit-driving machine so you can stop guessing, start scaling and finally feel like the CEO.
HOW IT WORKS
The Lifecycle Marketing System
A Lifecycle Marketing System for food & beverage CPG brands ready to turn email into a reliable growth channel.
1 /
CLARITY & STRATEGY
I start with a deep audit of your existing email program to uncover what’s driving revenue and where money is being left on the table. From there, I define a clear lifecycle strategy grounded in real customer behavior, not guesswork.
2 /
SYSTEMS THAT SCALE
Next, I strengthen and optimize your existing email systems so retention runs smoothly without constant manual effort. I improve flow performance, segmentation, and automation as a repeatable system built to support growth.
3 /
CAMPAIGNS THAT CONVERT
I build a structured campaign system so promotions are planned around your growth cycles, not guesswork. This creates a repeatable framework you can run again and again to drive predictable engagement and revenue.
4 /
HANDOFF & GROWTH
You leave with a fully operational retention system, clear visibility into what’s driving results, and a focused roadmap for continued growth. Everything is built so your team can scale with confidence, not guesswork.
MY WORK IN NUMBERS
WHAT CLIENTS SAY
Milane did a great job here at Milk Street under sometimes trying circumstances. She helped build a system that included 40 email efforts per week, reaching 40 million recipients per month, and generating over $4M in annual revenue from email alone. Smart, collaborative, and easy to work with. She would make a great contribution to any digital marketing endeavor.
Christopher Kimball
Founder, Milk Street
ABOUT ME
Driving CPG Success through Email Marketing
I’m not an agency. I'm Milane Haboon, your strategic partner in making email actually work, without sacrificing your voice or values.
For over a decade, I’ve helped small, scrappy teams drive big results, most recently in the food and beverage space where email brought in 40% of total revenue.
At Milk Street, I worked closely with buying and merchandising teams to build promos around what customers actually wanted. I used data to turn brand stories into timely offers that sold out bestsellers, boosted repeat purchases and supported long-term growth.
Why F&B? Because I believe food brands do more than sell products. They build culture, connect people and create things that matter. But too often, they're operating on survival mode, pouring energy into growth without a system to support it. I’m here to change that.
My goal is to help your brand thrive in a crowded market with marketing that actually works for you.
